The Investable Entrepreneur Scorecard

Your investability score
The three pillars for closing funding rounds

You'll be scored against the three pillars of my Investable Entrepreneur formula – a funding appraoch built on a decade of experience and years of investor research. By leveraging this market-leading system, founders are 40x more successful at raising capital and securing £200m+ in early-stage funding.

PILLAR ONE

Credibility

The core investability signals investors look for – validation, traction and progress that positions you as worthy of investor backing.

PILLAR TWO

Clarity

Develop a story that creates clarity, craft numbers that build belief, and shape a business case that demonstrates opportunity.

PILLAR THREE

Conversion

Engage the right investors at scale, creating powerful FOMO and driving stronger deal terms that help you close your round faster.

Why you can trust this assessment

£200m+

Raised in early-stage funding

40x

Increased success rate

5+

National and global awards

#1

Best-selling book

Ready to uncover your investment killers?

Take the test now and unlock your free copy of Investable Entrepreneur.

Instantly see your scores, receive tailored feedback and unlock a free physical copy of Investable Entrepreneur to boost your weakest pillar.

Benchmark your pitch against what investors really want

Investors scan for risk, clarity and momentum in seconds – does your pitch deck pass the test?

My Investable Entrepreneur Scorecard gives you a personalised, investor-aligned benchmark across three critical pillars: Credibility, Clarity and Conversion.

In just a few minutes, you’ll see where your pitch shines and where it leaks confidence. Instead of generic tips, you get a prioritised fix list tailored to your answers, so you know exactly what to improve first to unlock meetings and term sheets.

My Investable Entrepreneur formula is built on a decade of experience and is responsible for founders raising over £200m. This assessment is grounded in those same insights.

Investors spend less than 3 minutes reviewing a pitch deck, so you must make every second count. Take the test now and find your fastest path to being investor-ready.

Working with James has been a great experience and I feel so much more confident in my business model. I’ve been thoroughly impressed throughout the process and managed to secure two investors within a week of starting the outreach!

MOHAMMAD UZ-ZAMAN

ADL WEALTH

Having IPO’d two businesses, I knew how vital it was to communicate my new venture clearly to investors. James was fantastic in his approach and I’m delighted with the results! Our business case is much stronger, and I feel more confident pitching to investors.

BROOKE GREVILLE

CRICKET8

We were struggling to create a succinct and compelling deck. Working with James was great from start to finish. The combination of strategy, copy writing, graphic design, and James’ advice were invaluable to getting lined up for success with our investment campaign.

VICTORIA CERAUDO, CERAUDO LTD

Not only was the work of a great standard, but I feel more confident as a result. I could never have pulled together even 10% of this on my own. When you see the work that goes into the project, you suddenly understand why 99% of founders fail to raise investment!

CLAIRE TURPIN

CONTUR

Working with James saved me a huge amount of time in creating an excellent suite of investment materials. My confidence and credibility all increased as a result of going through his process, and it gave me the foundation I needed to go on to raise successfully.

PHILIP CALLOW

ROSETTA RISK

James was fantastic to work with. We found his process to be highly collaborative and it helped align me and my co-founders on our strategy, approach and messaging. I would not hesitate to recommend him to others seeking investment.